What could I create???

How could I try and explore this topic?

1- make a book on etiquette, but different to the stuff out there, more changing how we see and what we do… we dont have to give.

2- App to find the best kind of presents to give…

3- A campaign about things you can do instead of giving a gift, e.g. giving time or doing a outing not a gift (take mum for a spa day on you etc)

4- making gift giving a experience not a expectation, guess it links back to the book up to top.