Why we give….

6 Mar


– To commemorate an event or celebration

– To show how much we care about the receiver (importance)

– To share apart of ourselves with the receiver.

The term “gift” can refer to anything that makes the other happier or less sad, especially as a favor, including forgiveness and kindness.


Gift exchange is a major part of celebrating the holidays, but did you know the whole act of gift-giving can offer psychological benefits? Giving a gift is a universal way to show interest, appreciation, and gratitude, as well as strengthen bonds with others, sources say.

Better to give than to receive, gift-giving is also an act of altruism — unselfish concern for the well-being of others. When we give without expecting anything in return, we are improving our psychological health.

Gift giving taps into how we want to interact with a individual, romantically, friendly etc…

“Gifts don’t have to be huge monetary things to make everyone feel good.”says Dr. Darlene Silvernail.




Gift giving is a social, cultural and economic experience; a material and social
communication exchange that is inherent across human societies and instrumental in
maintaining social relationships and expressing feelings (Camerer, 1988, Joy 2001).

the act of giving enable the giver to feel valuable and generous.

Gifts are considered extremely representational and emotional,
allowing givers to communicate without the use of language


Books and readings to examine from report on psychology of gift giving….

Wolfinbarger, M.F. (1990). Motivations and symbolism in gift-giving behaviour. Advances  in Consumer Research 17 (1), 699–706.



Mauss, M. (1954). The gift. Forms and Functions of Exchange in Archaic Societies. Cohen and West, London


Belk, R.W. (1979). Gift-giving behaviour. In: Sheth, J. (Ed.), Research in Marketing, vol. 2. JAI Press, Greenwich, CT, pp. 95–126.






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